There are many different sources that talk about the effectiveness of the latest emerging technology in the retail industry – people counters or footfall counters. They can be used in different retail stores, malls, airports, event areas, centers, and other locations that can be turned from a traditional area into a smart area where valuable data can be obtained on the traffic within.
A modern, accurate people counter will provide retailers with a breakdown of customers activities, journey, age, gender, and other important key metrics that managers look at when making data driven decisions. Retailers will greatly benefit from this technology, especially if you run a brick and mortar business.
In this article, a thorough understanding of what you should be looking for before making the decision to subscribe for people counter or footfall counter service.
The importance of Accuracy in people counting
The most important quality to look for when making a decision is looking at the accuracy of the device, a perfect accuracy is arguably the most important quality any people counter seller should offer. Traffic counting technologies are mainly used to maximize the business revenue, optimizing operations and customer journey and experience.
Accessible Cloud-Base Retail Analytics
Previous outdated technologies can do more harm to your business than good, technologies like infrared, CCTVs, thermal sensors, and other types of outdated people counters. They can’t provide the retail analytics over the business operations, traffic, or customers.
Old people counters are unable to separate groups of people and provide demographic analysis nor track customer journey or deliver the data for storefront activities. You may also encounter issues such as light conditions and impractical insights of data.
All the important data that is being collected from your brick and mortar stores has to go somewhere safe and analyzed to become insightful and usable for retailers, managers and owners. Fast and easy access to highly customizable and advance business intelligence platforms providing visual demonstrations of insightful data. Online analytics tools must offer more than basic information, turning people counting data to easy to understand, comprehensive, actionable insights that help you take the right actions.
Offering numerous KPI’s and solutions that are meant to optimize stores and staff, come up and improve operations and marketing strategies that suit your business and measure effectiveness of marketing strategies. Also offering an overview or comparison if you’re running multiple stores at different locations, a cloud-based retail analytics platform will give you extensive reports to each store in one system and dashboard, showing the true narrative and efforts behind the performance of each store.
Real-time Occupancy Solutions
On the other hand, if your business should follow a certain health rules and restrictions, guidelines can be easily followed with the feature of real-time occupancy tracking (Click here to view Linkers Safe Space solution), this solution can be of an assist in tracking how many people are inside the site at the exact time to act accordingly, also providing a special dashboard that provides real-time occupancy within the limit set. This feature in footfall counters can be used to regain customers while maintaining healthy guidelines for gyms and health centers.
Special Features and Solutions
You would also have to consider a people counter or footfall counter that offers flexible features and solutions and is always growing in providing more features to its partners and adapting to different scenarios. You want a people counter that is cost effective and offers advanced solutions instead of outdated or old solutions.
Your goal by installing an advanced footfall counter is to gain a competitive edge over your competitors and improve business performance and marketing strategies and efforts to increase sales and profits. With the right people counter, you can get the results you’ll need for a more customer-oriented business and take it to the next level.
To simply put it, make sure that by installing a footfall counter that you are a step closer to meeting the current customers needs and demands, and assess where your business can be in the near future by asking yourself if this type of data and information is helping your business grow or not. People counter technologies can be integrated with POS systems which will be effective in giving traffic to customer conversion rate.
Zone analytics or what can be also called heat maps can be used to track customer activities and journeys in store by identifying premium areas in store for products, attractions and sales. Zone analytics can also be the needed information to build an ideal store layout strategy that will lead to an increase in sales.
Conclusion
On the surface, investing in a footfall counter technology and solutions can seem costly, but when used correctly, a footfall counter can return its own investment very quickly and help the business gain the success desired. Make sure you pick a people counting solution that provides accurate data and is flexible enough to meet both present and future needs that will not only help the business survive but also grow.
Linkers provides a powerful accurate tool for people counters, offering a secure cloud analytics platform and incredible accuracy. Through Linkers business intelligence platform, we provide hundred KPI’s with an easy-to-customize dashboard that generates scheduled reports. Our customer support team is what you need to ease into the new world of advanced people counters and learn how to make the most out of it. Make sure to reach out to us to request a free demo.
